Press and Media

Media resources for Die Tryin Co., a veteran-owned supplement and apparel company founded by U.S. Army combat veteran Jon Klipstein.

MEDIA CONTACT

For interviews, product samples, fact-checking or commentary, email support@dietryin.co with “Press” in the subject line. We answer press email directly, and we will tell you when we do not have data to support something. Based in Idaho.

COVERAGE

Reporting and independent reviews published by outlets that chose to cover the company or its founder. These are not our announcements.

National and regional press

• Stars and Stripes (May 2021) — “He lost five military teammates in a week to suicide. Now this veteran is trying to prevent more.” Coverage of Jon’s veteran suicide-prevention work through the Ruck24 fundraiser.
• We Are The Mighty (October 2020) — “This Army vet started a supplement company dedicated to education.” A profile on building a brand around consumer education rather than hype.
• Idaho Statesman (May 2021) — “Veteran Boise resident plans 100-mile ruck for Memorial Day to raise awareness for veteran suicide.” Local coverage of the Memorial Day ruck.

Industry coverage

Stack3d, the supplement industry’s main product-news outlet, has covered the brand nine times since 2023, through the change of name from UXO Supplements to Die Tryin Co.

• Die Tryin’s multi-benefit mushroom supplement Shroombiosis (August 2026)
• Die Tryin sample packets of its M777 pre-workout at $2.50 each (August 2026)
• UXO previews its upcoming Die Tryin’s Send It 3.0 pre-workout (January 2026)
• UXO Supplements formulates Red Dot for potent pumps and focus (September 2025)
• UXO Supplements refreshes the look and menu of its Project M777 (May 2025)
• UXO Supplements launching Healing Potion flavor of Creatine (February 2025)
• UXO Supplements breaks records in its loaded M777 pre-workout (July 2024)
• UXO Supplement Creatine drops in price for 100 servings (April 2024)
• UXO Supplements refreshes its look with a new logo and branding (October 2023)

• PricePlow (Industry review) — Independent product review and industry coverage of the original SEND IT pre-workout, published while the company traded as UXO Supplements.

ANNOUNCEMENTS

Our own press releases, written by us and sent out through a newswire service, which is how they end up on news sites. That is a different thing from a reporter choosing to write about us, which is exactly why these are in their own section.

• June 17, 2026 — Die Tryin Co. Champions Mental Health for PTSD Awareness Month. Announcing a free mental-health resource for the training community and pointing readers to crisis lines. Full detail: Training and Mental Health.
• May 23, 2026 — Die Tryin Co. Launches Pre-Workout Education Resource. Announcing a free, ingredient-by-ingredient guide to reading a pre-workout label. Full detail: The Complete Guide to Pre-Workout.
• May 18, 2026 — Project M777 Sets a 49.7 g Serving Size Record. On the size of the M777 scoop and why the whole panel is printed in milligrams. Full detail: Project M777.
• February 16, 2026 — Veteran-Owned Brand Delivers Quality Supplements for Athletes. Company announcement covering the veteran-owned origin and the published-dose standard. Full detail: About Jon Klipstein.

ABOUT DIE TRYIN CO.

Die Tryin Co. is a veteran-owned sports nutrition and apparel company founded by Jon Klipstein, a U.S. Army combat veteran who began formulating supplements in 2015 after a soldier in his unit was harmed by a dangerous pre-workout product. That experience set the company standard: real doses of real ingredients, published in milligrams, with nothing hidden behind a proprietary blend.

AVAILABLE FOR COMMENT

• Jon Klipstein — Founder. U.S. Army combat veteran. Topics: Veteran entrepreneurship, supplement formulation and manufacturing standards, veteran suicide prevention.
• Onur Oncer — Science reviewer. BS Physiology (Phi Beta Kappa), peer-reviewed published researcher. Topics: Supplement research interpretation, dosing and label literacy, ingredient evidence.
• Chelsea Rodgers — IFBB Pro and Die Tryin Co. athlete. Topics: Women’s physique training, contest preparation, programming.
• Garrett Ussery — NASM-CPT, competition prep coach. Topics: Hypertrophy training, competition preparation, coaching.

HOW WE HANDLE CLAIMS

Two things worth knowing before you quote us. We publish every dose on the label rather than hiding a formula behind a blend, and our written content states where the evidence is thin as readily as where it is strong. If an ingredient in one of our products is dosed below the amount used in the research, our articles say so and name the gap. If a study behind an ingredient was funded by that ingredient’s own supplier, we say that too.

Science content is reviewed by Onur Oncer, and where he has a formulation or ownership interest in a product being discussed, that is disclosed on the article itself.

MORE FROM DIE TRYIN CO.

Deeper reading for anyone writing about the category: the complete guide to pre-workout, how much protein you actually need, and what the mushroom research does and does not show.

Press page last reviewed and updated: August 24, 2026 · Maintained by the Die Tryin Co. editorial team

ALWAYS FORWARD.