Veteran Owned & Operated
VETERAN OWNED ISN'T OUR MARKETING. IT'S OUR RESUME.
Die Tryin Co. is a veteran-owned and operated supplement and apparel company founded by Jon Klipstein, a U.S. Army combat veteran. Jon served as a 13B Cannon Crewmember in Field Artillery, working M777 howitzers across two deployments to Afghanistan, and left the Army in 2013 as an E6 promotable. In 2015 he put $10,000 and a decade of frustration with the supplement industry into a company built on one standard: formulas he would have trusted with his own crew.
That is why our flagship pre-workout is named Project M777. It is the weapon system Jon crewed. This company does not borrow military aesthetics for a logo. It was built by someone who lived the standard, and the standard runs through every label we print.
WHY A COMBAT VETERAN STARTED A SUPPLEMENT COMPANY
Jon came home, found the same discipline in the gym that he knew in uniform, and saw an industry that did not deserve the people using it: flashy labels hiding under-dosed formulas, proprietary blends hiding everything else. The standard he set instead is simple, and it has not moved in ten years of formulating:
- Real doses of real ingredients at the amounts research actually studied
- No proprietary blends, every ingredient and every milligram disclosed on the label
- Third-party tested formulas
- Honest claims, including publishing where the evidence stops
Part of that standard has a name and a face behind it. Jon lost a fellow soldier to a dangerous pre-workout, and that loss is why full label disclosure is not a marketing choice here. You will always know exactly what is in the tub and exactly how much.
VETERAN-OWNED PRE-WORKOUTS
Three formulas, three jobs. Project M777 is the high-stim option for the hardest days. SEND IT 3.0 is the daily driver with 9,000 mg of L-Citrulline and clinical doses across the board. Red Dot delivers pump and focus with zero caffeine. Not sure which fits? The 60-second quiz will match you.
VETERAN-OWNED PROTEIN & RECOVERY
Post Iso is 24 g of 100% whey isolate with digestive enzymes, no blends and no filler protein. Behind it: Micronized Creatine Monohydrate at a full 5 g, Fuel Point 2.0 for intra-workout carbs, EAAs and electrolytes, and L-Glutamine for gut and recovery support.
VETERAN-OWNED DAILY HEALTH
Daily Essentials is a chelated multivitamin with a built-in gut-health stack. Ghillie Greens, named for the sniper's ghillie suit, is a real-ingredient greens powder with every dose disclosed. Omega covers the fish oil basics. And the gear line carries the flag the same way we do: earned, not borrowed.
THE MISSION DOESN'T END AT THE LABEL
Jon lost five teammates to suicide in a single week. Veteran mental health is not a cause this company adopted for the optics; it is personal, and it is permanent. It shows up in the content we publish about training and mental health, in the causes we support, and in the standard stamped on everything we make: ALWAYS FORWARD. The name Die Tryin comes from the people we serve, the ones who give everything they have and keep going. You can read the full story of the brand, including our evolution from UXO Supplements, right here.
MILITARY & FIRST RESPONDER DISCOUNT
If you serve or served, your discount is standing. Verify once through our military discount page and it applies to every order after.
FREQUENTLY ASKED QUESTIONS
Is Die Tryin Co. really veteran-owned?
Yes. Die Tryin Co. is founded, owned and operated by Jon Klipstein, a U.S. Army combat veteran (13B Field Artillery, two Afghanistan deployments). It is not a licensing arrangement or a marketing angle; the founder formulates the products.
Is Die Tryin Co. the same company as UXO Supplements?
Yes. UXO Supplements rebranded to Die Tryin Co. with the same owner, the same standards and the same core formulas. Nothing was bought out or shut down; the name finally matches the mission.
What makes a veteran-owned supplement company different?
Ownership alone changes nothing, which is why we point at the labels instead: full disclosure of every dose, no proprietary blends, third-party testing, and published honesty about what the research does and does not show. The military standard is in the formulation discipline, not the camo print.
Do you offer a military discount?
Yes, for military, veterans and first responders. Verify once on the military discount page and it stays with your account.
How do I know which product to start with?
Take the 60-second quiz. It matches your training and goals to the exact stack, and it is the fastest honest answer we can give without knowing you.
ALWAYS FORWARD.