UXO Supplements is Now Die Tryin Co.
By Jon Klipstein, U.S. Army Combat Veteran & Founder of Die Tryin Co.
YES — YOU'RE IN THE RIGHT PLACE
If you searched UXO Supplements and landed here, take a breath. Nothing's gone. Nothing's been bought out, shut down, or replaced.
UXO Supplements is now Die Tryin Co.
Same team. Same mission. Same products that earned your trust. The name changed — the heart behind it didn't. If you ordered M777, Post Iso, SEND IT, Creatine, Alpha+, or anything else from us under the UXO label, those products are still here. New name, same formulas. Same standards. Same Jon running it.
This page is the short version of the story. The full version is below — straight from Jon. But first, the answer to the question you're probably here for.
UXO PRODUCT → DIE TRYIN CO. PRODUCT
Looking for a specific UXO product? Here's the translation.
| UXO ERA | NOW | WHAT CHANGED |
|---|---|---|
| UXO Project M777 (high-stim pre-workout) | Project M777 | Same formula, new label |
| UXO SEND IT (daily pre-workout) | SEND IT 3.0 | Evolved to 3.0 — clinical doses + Alpha-GPC + PeptiPump + CognatiQ |
| UXO Post Iso (whey isolate) | Post Iso | Same formula — 24g whey isolate with DigeZyme enzymes |
| UXO Creatine | Creatine Monohydrate | Same — 5g micronized monohydrate per serving |
| UXO Alpha+ (hormonal support) | Alpha+ | Same formula — KSM-66, Tongkat Ali, PrimaVie Shilajit, DIM, Albion Mg + Zn |
| UXO Glutamine | Glutamine | Same — 5g L-Glutamine, 100 servings, unflavored |
| UXO EAAs | Fuel Point 2.0 | Now part of Fuel Point 2.0: all 9 EAAs (6,750 mg) with intra-workout carbs and electrolytes |
| Not sure what you're looking for? | Take the 60-second quiz | Get matched to the current lineup |
For the full current lineup, head to the shop. Or if you want the story behind the rebrand, keep reading.
THE STORY
Most companies that rebrand do it because something failed. We didn't. The original brand earned its name, built its customer base, and shipped real product that worked. The reason we changed the name has nothing to do with running away from anything — and everything to do with finally matching the name to the mission.
Here's Jon explaining it himself:
"We're a mindset, a movement for the underdogs. Those who refuse to quit. The ones who will give everything they have. And yet, it's still not enough. They'll die trying." — Jon Klipstein, Founder
That's where the name comes from. Not a marketing focus group. Not a branding agency. The actual people we built this company for — the ones who show up every day, give it everything, and keep going regardless of whether they "feel" like it. The Die Tryin Company is named for them.
WHAT CHANGED — AND WHAT DIDN'T
Short version:
What changed:
- The name and logo (UXO Supplements → Die Tryin Co.)
- The packaging and product labels (cleaner, more aligned with who we actually are)
- The website and domain
- Some product formulas have evolved (SEND IT to SEND IT 3.0, for example) — same intent, dialed in
- The athlete roster has grown (Chelsea Rodgers IFBB Pro, Garrett Ussery NASM-CPT & 2025 Idaho Cup Overall Champion, more credentialed experts on board)
What didn't change:
- Jon is still running it
- The mission — discipline, loyalty, relentless pursuit of better
- The standards — real doses, clean labels, no proprietary blends, third-party tested
- The products you trusted — same formulas, same suppliers, same manufacturing, and the same veteran ownership
- The combat-veteran origin and the underdog ethos
Same team. Same mission. New name that finally matches the heart behind it all.
WHY THE REBRAND
Jon already covered this in the video, but to put it in writing: UXO was a name that meant something to us — and almost nothing to anyone outside the company. A three-letter acronym is a tough way to build connection at scale. We held onto it longer than we probably should have because it was personal.
"Die Tryin" is what we actually stand for. It's the kind of name that tells you everything you need to know about who we serve and what we're here for, the moment you read it. No translation required.
The rebrand isn't a reinvention. It's us finally naming the brand the way we should have from the start.
FREQUENTLY ASKED QUESTIONS
Is UXO Supplements the same as Die Tryin Co.?
Yes. UXO Supplements rebranded to Die Tryin Co. Same team, same mission, same formulas, same standards. The only things that changed were the name, packaging, and website.
What happened to UXO Project M777?
Project M777 is still available, same formula under the Die Tryin Co. brand. You can find it at dietryin.co/products/project-m777.
Why did UXO Supplements change its name?
UXO was a three-letter acronym that meant something to founder Jon Klipstein and the team but didn't translate well to new customers. Die Tryin Co. directly names what the brand stands for: the underdogs who refuse to quit and give everything they have. The rebrand is about finally matching the name to the mission.
Are the products the same as the UXO versions?
Yes for most products. The formulas, manufacturing, and standards are the same. Some products have evolved (for example, SEND IT became SEND IT 3.0 with updated clinical doses), but the core lineup carries over directly. Each product page lists the current formula.
Is Jon Klipstein still running the company?
Yes. Jon Klipstein, U.S. Army Combat Veteran, founded the company as UXO Supplements and continues to run it as Die Tryin Co. Same founder, same standards.
READY TO GEAR UP?
Whether you're a longtime customer coming back or someone discovering us for the first time, here's where to go from here:
- Shop the full lineup — every product currently available
- Take the 60-second quiz — get matched to what fits your goals
- Read more about Jon — combat-veteran founder, the full backstory
- The mindset behind it — the discipline pillar that this whole brand is built on
Welcome back, or welcome for the first time. Either way, you're in the right place.
Page last reviewed and updated: October 9, 2026 · Maintained by the Die Tryin Co. editorial team
ALWAYS FORWARD.