COMFORT & STYLE
CULTURE OF HARD WORK
Feel the message, wearing it unapologetically.
Die Tryin Co. is veteran-owned clothing and gear, founded by Jon Klipstein, a U.S. Army combat veteran who served two deployments to Afghanistan. Everything here is built to be trained in, not posed in: heavyweight oversized graphic tees, fitted tees and tanks, hoodies, joggers and shorts, sports bras and leggings, plus shakers, hats, flags and bags for the rest of the kit. Home base is Boise, Idaho.
Our prints carry lines we live by: The Strong Endure, Relentless In Action and Always Moving Forward. The gear side covers the Stainless Steel IceShaker and the Sportshaker for mixing, the New Era snapback and the PVC patch hat, wall flags for the home gym, and gift cards.
Shop by section: Gym Shirts & Tanks, Oversized Gym Shirts, Gym Hoodies, Men's Apparel, Women's Apparel, Sports Bras, Headwear and Gym Accessories. New pieces land in New Arrivals first, and the full Olympia '26 drop has its own page.
VETERAN-OWNED APPAREL FAQ
Is Die Tryin Co. veteran-owned?
Yes. Die Tryin Co. is veteran-owned and operated, founded by Jon Klipstein, who served in Field Artillery and left the Army in 2013. The full story is on our veteran-owned page.
Do I have to be a veteran to wear it?
No. The line is built for anyone who trains. The name comes from the people we serve, the ones who give everything they have and keep going.
Do you offer a military discount?
Yes, verified through GovX. Who qualifies is on our military discount page.