Olympia Expo 2026 Recap: 4 Days, 17 Launches, 500 New Faces
By Jon Klipstein, U.S. Army Combat Veteran & Founder of Die Tryin Co.
Science reviewed by Onur Oncer, BS Physiology and peer-reviewed published researcher.
OLYMPIA WEEKEND, FROM OUR SIDE OF THE TABLE
Four days. 1,400 miles on the road. Two black canopies with WWW.DIETRYIN.CO across the front, set up in the South Hall of the Las Vegas Convention Center for Olympia Expo 2026, officially the Olympia World Fitness Expo.
While the best physiques on the planet took the Olympia stage, we were on the expo floor doing what this brand was built to do: meet the people who actually train, put real products in their hands, and make them earn something. Here's the recap: the numbers, the challenge and everything we launched.
OLYMPIA 2026 AT A GLANCE
| WHAT | DETAILS | WHERE |
|---|---|---|
| The event | Olympia Weekend, September 24 to 27, 2026, Las Vegas. The expo ran Friday and Saturday at the Las Vegas Convention Center (South Hall). | Official schedule |
| Our booth | The dip bar challenge, the product wall and the new apparel rack. | Olympia '26 Drop |
| New apparel | Hoodies, oversized and fitted tees, a long sleeve, a baby tee, a sleeveless and joggers. | Shop the drop |
| New flavors | SEND IT 3.0 Sour Watermelon and Red Dot Raspberry Creamsicle. | Sour Watermelon / Raspberry Creamsicle |
OLYMPIA 2026 BY THE NUMBERS
- 4 days of Olympia Weekend in Las Vegas
- 1,400 miles traveled
- 17 new products introduced
- 500 new customers
- 20 new resell partners
- New friendships and new team members
That last line doesn't fit in a spreadsheet, and it's the one we're proudest of. The rest of the list is people too: 500 first-time customers and 20 new resell partners putting Die Tryin Co. in front of their own customers. Now we earn it. If you run a gym or a shop and want us on your shelf too, start on our wholesale page.
THE DIP BAR CHALLENGE
If you walked past our booth, you saw it: a dip station, a weighted vest, and a chalkboard with two columns, MEN and LADIES. Sign the waiver, strap into the vest and go for the top of your board. The chalkboard said it plainly: win six months of pre-workout. The second QR code on the sign entered you in a separate giveaway for four months of pre-workout.
The chalkboard kept score. At one point it read 56 for the men and 35 for the ladies, and the ladies' mark had already been crossed out once. The mics helped, but nobody needed a speech. They needed a bar, a vest and a number to chase. That's the whole brand in one station: no shortcuts, no magic, just reps under load. Discipline beats motivation, and it looks the same on an expo floor as it does in a garage gym at 5 a.m.
Missed the booth? Join our newsletter so you hear about the next event, and the next challenge, first.
THE OLYMPIA '26 APPAREL DROP
We launched the Olympia '26 drop on September 25, the same weekend: 15 new pieces (counting the joggers in both colors) of veteran-owned gym apparel. The prints carry lines we actually live by: The Strong Endure, Relentless In Action, Always Moving Forward. Here's the apparel lineup.
- Hoodies: the Art Of War Hoodie (grey, flaming skull panels and The Art of War in Chinese characters), the Shadow Hoodie (black, arched outlined logo) and the Cropped Hoodie (brown full zip, small skull chest logo).
- Oversized tees: the Man On Fire Oversized Tee (a flaming, dripping skull on the back), The O Oversized Tee (giant old English lettering over Las Vegas Olympia 2026), the Training Dept Oversized Tee (light blue, The Strong Endure) and the Happy Hour Oversized Tee (washed grey, retro red label).
- Fitted tees: the Spades Fitted Tee (red-eyed skull in a spade), the Mission Focused Fitted Tee (Relentless In Action) and the Tools of Trade Fitted Tee (rifle blueprint on the chest).
- Also in the drop: the Ace High Long Sleeve, the cropped Baby Tee, The Hunted Sleeveless in tree camo, and the Straight Leg Joggers in black or light grey.
Sizing from the product pages: the Art Of War and Shadow hoodies, the oversized tees, fitted tees, long sleeve and sleeveless run S to 3XL, the Cropped Hoodie runs XS to L, the Baby Tee runs XS to M, and the joggers run S to XXL. Each product page has its own size chart, so check it before you order.
TWO NEW PRE-WORKOUT FLAVORS
SEND IT 3.0 Sour Watermelon joins our daily driver pre-workout. Same formula, about 286 mg of caffeine per scoop, new flavor. Red Dot Raspberry Creamsicle is the new flavor in our stim-free pump and focus formula: zero caffeine, with 9 g of L-Citrulline, 508 mg of VasoDrive-AP and 600 mg of Alpha-GPC 50% per serving. The rest of the table was stocked too, from Creatine Monohydrate to Project M777.
Two different jobs. SEND IT 3.0 is for the sessions where you want the energy. Red Dot is for late sessions, second sessions, or anyone who already had their coffee. Not sure which one fits? The product quiz helps you pick, and our complete guide to pre-workout and stim-free pre-workout breakdown go deeper.
WHY A VETERAN-OWNED BRAND SHOWS UP
I started this company after losing a soldier in my unit to cardiac arrest on a five-mile run, linked to a dangerous high-stimulant pre-workout. That's why every Die Tryin Co. label shows every dose. Showing up at Olympia is the same idea: you should be able to look us in the eye, ask what's in the tub, and get a straight answer. That's what a veteran-owned supplement company owes the people who train with it. Read more about me and why I built this, or what combat training taught me about fitness.
WATCH THE OLYMPIA 2026 RECAP
The whole weekend, in one reel.
WHAT'S NEXT AFTER OLYMPIA
Olympia weekend is a wrap, and it won't be the last time you see our canopies this year: a CrossFit event is up next, with more to close out 2026. Every stop goes on our events page the moment the dates are set. Follow @dietryin_co on Instagram and get on our newsletter for the next stop. Train smart. Train hard. See you at the next one.
FREQUENTLY ASKED QUESTIONS
When and where was the 2026 Olympia?
Olympia Weekend 2026, the home of the Mr. Olympia contest, ran September 24 to 27 in Las Vegas. The Olympia World Fitness Expo filled the Las Vegas Convention Center (South Hall) on Friday and Saturday, September 25 and 26, and the competition finals took place at Orleans Arena.
What is the Olympia World Fitness Expo?
The Olympia World Fitness Expo is the trade-show floor that runs alongside the Olympia competition in Las Vegas. Supplement brands, apparel brands and athletes set up booths, meet fans and launch new products. It runs separately from the competition finals at Orleans Arena, and entry requires an expo ticket.
What did Die Tryin Co. launch at Olympia 2026?
Die Tryin Co. launched 17 new products at Olympia 2026. The Olympia '26 apparel drop brought 15 of them (counting the Straight Leg Joggers in black and light grey): hoodies, oversized and fitted tees, a long sleeve, a baby tee, a sleeveless and joggers. The other two were new pre-workout flavors: SEND IT 3.0 Sour Watermelon and Red Dot Raspberry Creamsicle.
What was the Die Tryin Co. dip bar challenge?
The Die Tryin Co. dip bar challenge was a weighted-vest dip contest at our 2026 Olympia expo booth. Visitors signed the waiver, strapped on a weighted vest and went for the top of a men's or ladies' leaderboard on the chalkboard, with six months of pre-workout on the line. A separate giveaway at the booth offered four months of pre-workout.
What is the difference between SEND IT 3.0 and Red Dot?
SEND IT 3.0 is the Die Tryin Co. daily driver pre-workout, with about 286 mg of caffeine per scoop. Red Dot is stim-free, with zero caffeine, built around L-Citrulline, VasoDrive-AP and Alpha-GPC for pump and focus. Pick SEND IT 3.0 when you want the energy and Red Dot for late or second sessions.
Is Die Tryin Co. veteran-owned?
Yes. Die Tryin Co. is a veteran-owned supplement and apparel company founded by Jon Klipstein, a U.S. Army combat veteran. He started it after losing a soldier in his unit to cardiac arrest linked to a dangerous high-stimulant pre-workout, which is why every Die Tryin Co. label shows every dose.
READY TO GEAR UP?
- Shop the Olympia '26 Drop
- SEND IT 3.0 Sour Watermelon
- Red Dot Raspberry Creamsicle
- Take the product quiz
ALWAYS FORWARD.
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GEAR THAT FITS THIS POST
The products this article actually talks about. Real doses, disclosed labels, veteran owned.
