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THE STORY

VETERAN OWNED SUPPLEMENT COMPANY

WHO IS THE DIE TRYIN CO?

Die Tryin Co. was built for those who don’t need motivation — they need alignment. People who understand that progress isn’t loud — it’s consistent. That growth isn’t comfortable — it’s earned. And that the work doesn’t stop when the spotlight does.

We don’t sell “fitness.” We build tools for people who live it. If you’re looking for easy, this isn’t for you. If you’re building something — a body, a business, a life . . . welcome home.

Always Forward.

Die Tryin.

Video

OUR MISSION

PREMIUM SPORTS NUTRITION HEALTHIER LIVING.

As a combat Soldier who suffers PTSD and anxiety, I have been prescribed what seems like, an endless amount of different drugs to try and ease my internal demons. Getting in the gym has always been working therapy for me, and seems to work better than any drug prescribed to me. We want others to find their solace in fitness. 

We started The Die Tryin Co (formerly UXO Supplements) with $10k and a mission. To deliver quality dietary supplements that utilize trademarked and extensively researched ingredients proven to deliver results. We go the extra mile with 3rd party testing to ensure our products are safe for Military, 1st Responders, and drug tested athletes alike. It also became our mission, post-military, as a way to give back to the Veteran Community, and make a meaningful impact. A Veteran Owned Supplement company with a mission.

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OUR BELIEF

QUALITY OVER QUANTITY

We are building a community of like minded individuals. Folks that get what we are throwing down. Those who appreciate the badassery we are creating. We are not about flashy marketing with deep pockets. We let our products do the talking, spreading like wild fire through good ole word of mouth. Instead of throwing money at ads and creatives, we channel our funds back into crafting top-notch products and supporting programs for Veterans. We are not just a company or a brand, we are a movement, and we are stoked to have you on board with us. 

VIEW OUR PRODUCTS

SUPPLEMENTS WITH PURPOSE

Add specification attributes to help your customers choose the most appropriate product or to share brand values.

90k ORDERS SHIPPED

WE CONTINUE TO LOOK FOR WAYS TO EVOLVE TO MEET OUR CUSTOMERS CHANGING NEEDS.

$45k DONATED

GIVING BACK TO VETERAN FOCUSED NON-PROFITS AND LOCAL CHARITY EVENTS.

4.9 STAR AVERAGE RATING

OUR MONEY GOES BACK INTO R&D AND PRODUCTION